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My 6 Rules For Success

Owen Morton's 6 rules for success
You have to do what it takes to stay on top- these are my 6 rules for success.

What Does It Mean to Do What It Takes to Stay on Top?

Achieving success is one thing, but staying at the top requires a different mindset, strategy, and dedication.

This is where the 6 rules for success come in. And I’m going to explain why having them has set me apart in my industry, so that you can do the same in yours.

 
Many people struggle even to define the steps to rise to the top, let alone maintain their position once they get there. I’ve spent years refining my approach not only to improve my standing in competitive spaces but also to remain at the forefront.

Through countless lessons learned, mistakes made, and successes earned, I’ve developed a framework to help others achieve sustained success. It comes down to three keys for getting there and three pillars for staying there—a balanced blueprint that, if followed diligently, can lead to long-term growth and stability.

Getting to the Top: 6 Rules for Success (part 1)

  • 1. Get Your Message Out There

Visibility is the first and most crucial step. No one will buy into your vision, product, or service if they don’t know it exists.

This is where strategic marketing, branding, and storytelling come in. Whether it’s leveraging social media, affiliate marketing, public relations, or word of mouth, you must test multiple strategies to discover what resonates most with your target audience.

This isn’t a quick fix—it’s a process of trial and error that takes time and patience. When I started, I tried everything from paid advertising to guerrilla marketing. Some worked; others didn’t.

The key is to remain constantly adaptable, evaluate results, and pivot when necessary.
  • 2. Stay Close to Your Potential Client or Customer

The phrase “build it and they will come” doesn’t apply to modern business. Instead, “build it for them and they will come” is the mantra to follow. Success stems from understanding your audience deeply—their pain points, desires, and expectations.

For instance, when developing TradeLocker and FunderPro, my team and I spoke with hundreds of traders to ensure our tools directly addressed their needs.This proximity to your customer fosters trust, ensures relevance, and positions you as a partner rather than just a provider.

The result? Products and services that users adopt enthusiastically.
  • 3. Keep Showing Value

Value isn’t just about price. While affordability matters, your offering must solve specific problems and exceed expectations in ways your competitors don’t.







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    Value can take many forms—reliable support, insightful guidance, or even exclusive perks.Knowing what matters most to your audience (learned from step two) allows you to tailor your value proposition effectively.

    Always highlight how you’re solving their problems better or faster than anyone else.

    Staying on Top: 6 Rules For Success (part 2)

    • 4. Out-Network Everyone

    Success isn’t a solo endeavor. To maintain your edge, you need to constantly expand and nurture your network. Relationships open doors to new opportunities, partnerships, and markets.

    Attend events, join industry groups, and stay active on platforms where your audience and peers engage.

    • 5. Stay Focused

    The six rules for success outlined here form a cycle that applies both to rising to the top and staying there. They emphasise adaptability, customer focus, and value-driven solutions, all while requiring time and patience.

    Whether you’re just starting or are already at the peak, staying grounded in these principles will ensure that your hard-earned success endures.oyalty. I use FunderPro and TradesAI every day to ensure I know whats needed.

    • 6. Keep Showing Value

    Yes, this point appears in both sections—and for good reason. Delivering consistent value is not a one-time effort; it’s a perpetual commitment. Stay innovative, anticipate your customers’ evolving needs, and regularly communicate how you’re enhancing their lives or businesses.

    Never stop solving their problems or surprising them with thoughtful improvements.

    The Importance of Time and Persistence

    Success is not an overnight phenomenon. Each step—getting your message out there, staying close to your client, and showing value—takes time, effort, and consistent iteration. For instance, the “getting your message out there” phase is often the longest, filled with experimentation and setbacks.

    It requires persistence and a willingness to refine your strategies based on what works and what doesn’t.

    The same applies to staying on top. Out-networking competitors, using your product daily, and continuing to demonstrate value demand relentless focus. These are not tasks to check off a list; they are habits that must be ingrained in your daily operations.

    Final Thoughts

    The 6 rules outlined here form a cycle of success that applies both to rising to the top and staying there. They emphasize adaptability, customer focus, and value-driven solutions, all while requiring time and patience.

    Whether you’re just starting or are already at the peak, staying grounded in these principles will ensure that your hard-earned success endures.

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