Creating a product or service tailored to a specific customer segment is often perceived as an immensely challenging task — and in most cases, it is. But just because it’s difficult doesn’t mean it’s impossible. The secret lies in understanding the audience, staying adaptable, and fostering continuous innovation.
Over the past decade, I’ve been fortunate to develop products that garnered millions of user interactions and hundreds of thousands of sign-ups. Some of my most recent successes, FunderPro and TradeLocker, demonstrate how listening to the market and offering meaningful solutions can lead to exceptional growth. You can read more about them here.
But let’s dive into the real question:
How do we keep developing products for traders that they actually want?
The Current Ecosystem
Right now, the ecosystem we’ve built caters to the entire trading journey, offering a comprehensive suite of products designed for traders:
FunderPro: A revolutionary prop trading platform.
TradeLocker: A state-of-the-art trading platform for prop firms and brokers.
TradesAI: A cutting-edge trading toolkit offering automation and decision support.
Each of these solutions plays a specific role in a trader’s journey. Whether it’s accessing real funds to trade, having a reliable platform to execute trades, or using advanced tools to refine their strategy, traders can find everything they need in our ecosystem.
Meeting Trader Needs with Choice and Flexibility
Take FunderPro, for example. One of the key elements of its success is the amount of options it offers. Traders can select from challenges ranging from $5,000 to $200,000 across three formats:
This setup creates over 24 unique combinations, allowing traders to find a challenge that aligns with their goals and risk tolerance. Choice is key — it empowers traders and makes them feel like they’re in control of their journey.
FunderPro prop firm challenge purchase page using code Owen for 15% off
The real wining formula that FunderPro offers is Real Funds, we are by far leading the way in Prop Firm payouts because the profit is coming from real trading accounts on the live markets. You will never get a email saying your payout is delayed or denied because we don’t have the cash, it is impossible due to the fact that your profits will come from real live accounts.
TradeLocker’s Rapid Growth
TradeLocker is another prime example of listening to traders and delivering what they need. When we launched TradeLocker in early 2022, we knew it had to enter the market with a bang. By April of the same year, I took the platform’s first trade, and from there, it was a sprint to create awareness. Together with my team, including Luka, we devised a strategy to generate leads, increase user awareness, and grow the platform.
TradeLocker offers access to prop firms and brokers registered through iOS, Android and Web apps.
The most critical element of TradeLocker’s success was simple: we asked thousands of traders what they wanted — and we delivered. Here are just a few of the early requests that shaped the platform:
Easy and familiar charting tools
Risk management tools
Customizable alerts
These features might seem basic, but they were non-negotiables for traders, and ensuring they were built into the product was instrumental in establishing trust and loyalty.
TradesAI: Innovating for the Future
The addition of TradesAI to our ecosystem reflects our commitment to innovation. Initially, tools like indicators, trading signals, and semi-automation weren’t part of our roadmap. However, in October 2023, a major shakeup in the trading platform space left many traders and businesses scrambling. This created an opportunity to step in and provide solutions to fill the gap.
Using TradesAI on TradeLocker.
TradesAI now offers a robust set of tools that integrate seamlessly with TradeLocker. From signals to semi-automation through a Bot Studio, these tools enhance the trading experience and give users new ways to refine and execute their strategies. Today, nearly 9,400 traders are using TradesAI, and the number is growing.
Using TradesAI signals on Trading View in November to gain 27K profit manually trading.
Key Strategies for Success
So, how do we continue to evolve and meet traders’ needs? It comes down to a few core principles:
Offer Choice: Provide a range of options so traders feel empowered to customize their journey.
Foster Innovation: Stay ahead of the curve by adapting to market changes and introducing new features.
Listen to Your Customers: Actively seek feedback and use it to guide development decisions.
Maintain Communication: Keep an open dialogue with your audience to build trust and ensure alignment.
Final Thoughts
Building products that resonate with traders isn’t about guessing what they want — it’s about actively listening, adapting, and creating solutions that provide real value. By offering choice, fostering innovation, and maintaining close communication with the community, we’ve been able to build an ecosystem that traders can rely on. As we continue to grow, the mission remains the same: to give traders what they need to succeed.
And if our journey with FunderPro, TradeLocker, and TradesAI is any indication, the future holds even greater opportunities for growth and innovation. Let’s keep building.
