FunderPro Strikes SiGMA FX Partnership in Push to Expand Industry Footprint

Key takeaways:

• FunderPro has signed a key partnership with gaming heavyweight SiGMA, opening up new horizons for the firm.
• The collaboration kicks off with a large-scale networking event in Limassol, Cyprus.

Some news from inside the portfolio. SiGMA — the online gaming mainstay with a global presence — has selected FunderPro as its gateway into the flourishing prop firm industry. It's a first-of-its-kind partnership, fixed at a 3-year timeframe with the option to extend.

The logic is simple on both sides. SiGMA's clients get complete access to proprietary trading — territory the company hasn't touched before. FunderPro gets exposure to a new high-conversion audience, which grows the firm's market share. Reach for them, distribution for us.

The launch: a conference to open the partnership

To get things moving, SiGMA has launched a new venture — SiGMA FX — and it starts with a dedicated event. The SiGMA FX summit runs 4-7 September in Limassol, Cyprus, and brings together industry leaders, online trading professionals, entrepreneurs, FinTech specialists and more.

FunderPro will be there as an active participant with its own booth. The team will be showing the product, fielding questions and getting into the discussions that matter: where prop firms go next, and what part we play in that.

FunderPro's B2B solutions will also be a key highlight of the event. In short: our prop trading solutions let any business own and grow its own brokerage or prop firm, while FunderPro handles the development, maintenance, branding and marketing. You bring the brand; the machinery is ours.

Who else from the portfolio is coming

FunderPro isn't travelling alone — my other businesses will be at the summit too.

TradeLocker, the trading platform integrated with TradingView™ charting, takes a prominent spot at the event.

We've also set up stands for Zeply — our regulated crypto on-ramp for businesses that want to get ahead of the curve on digital-asset payments — and for CryptoChill, our crypto-native payment gateway, which will be among the presenters as well.

SiGMA FX and FunderPro: why this pairing works

This is big news for the industry, and here's how I read it. SiGMA is the proven global heavyweight in online gaming. FunderPro is a proprietary trading firm hitting milestone after milestone, fast. Put those together and you tie in expertise from two distinct fields.

That's where the interesting work starts: solutions that bridge the gap between gaming and finance. SiGMA's specialisation in online gaming and FunderPro's strength in prop trading should produce new products and platforms that serve both sectors — a blend of gaming and trading opportunities neither side could build alone.

A joint effort built around innovation

Every company I'm involved in puts a huge part of its focus on innovation, and this partnership is no exception. Teaming up with SiGMA FX strengthens FunderPro's position as a dominant player in the prop firm space.

Cross-industry partnerships tend to force the exchange of ideas, technologies and strategies — and that's the point. Over time, SiGMA and FunderPro will bring fresh perspectives to each other's domains, and out of that come new approaches, products and services.

Both companies are excited about what's ahead. So am I.