Health & fitness · Investment
8 Week Transformation Challenge
Get in the best shape of your life. The best transformation takes home £50,000.A personalised eight-week training and nutrition programme with coaching, weekly check-ins and a private community — and £50,000 awarded to the best transformations. 20,000 people have been through it.
The Challenge now runs in the 8WTC app — and subscriptions open soon.
Download 8WTC and the whole Challenge lives on your phone: your plan, your weekly check-ins and your progress photos in one place. A subscription is opening soon and will sit alongside the Challenge in the same app.
Download on the App StoreOWEN
Use code OWEN at checkout for a discount.
20,000
Transformations completed
£310K
Paid out to members so far
£50,000
For the best transformations · Challenge 31
£1M
The number we're working towards
Most fitness programmes hand you the plan they hand everyone else. Nobody checks whether you followed it. And somewhere around week six, there stops being much reason to keep going.
This one is built around your body, your schedule and whether you're training at home or in a gym. Someone looks at your week, every week. There's a private group of thousands of people on the exact same eight weeks as you, which sounds like a nice-to-have until the Wednesday you want to quit. At the end, the best transformations are judged on the photographs and the numbers.
That reward isn't a lottery, and it isn't the reason to join. It's there because people who commit that hard deserve to be singled out for it, and because knowing someone will actually look at your work changes how week six goes.
20,000 people have now been through it and £310,000 has gone to members. Challenge 31 puts £50,000 behind the best transformations. We want to be the programme that has given away a million pounds — that's the number we're building towards, not one we've hit.
What you actually get.
A plan built for you
Training built around your level, your schedule and your equipment — home or gym. Workouts run 45 to 60 minutes, not two-hour marathons nobody sustains.
Nutrition you can live with
Calories and macros set for your body, with enough flexibility to eat food you actually like. Most people quit diets because the diet was never survivable.
Everything tracked in one app
Weight, steps, photos and weekly check-ins in one place, so the change is visible while it's happening rather than only at the end.
Accountability that works
Daily tracking, weekly check-ins and progress photos. Knowing someone will look at your week is what keeps most people going through the middle of it.
A community of thousands
A private group of people on the exact same eight weeks. Wins, struggles and the unglamorous middle bit — you're not doing it alone.
A money-back guarantee
Complete the Challenge and see no change and you get your money back. The programme is confident enough to carry the risk itself.
Nobody wins this on luck. The prize goes to the best transformation — to the person who took the eight weeks seriously and has the photographs to prove it.
Owen Morton
Owen is a partner in the Challenge and an investor in the business. He also built Fuel8, the free calorie tracker that links to it — which is how he ended up learning to write software in the first place.
8 weeks · home or gym
£50,000 · Challenge 31
£310,000
The 8WTC app · iOS
OWEN
Full money-back
Partner & investor
Figures and milestones relate to independent portfolio and partner companies and were accurate when published; they can change over time. Each company's own site carries its current numbers.
Thinking about the next eight weeks?
Challenge 31 puts £50,000 behind the best transformations. I'm a partner in the Challenge and earn a commission on sign-ups through my links.