A data-driven approach to marketing that focuses on experimentation, iteration, and optimization to drive business growth. Unlike traditional marketing, which tends to be more focused on brand awareness and customer acquisition, growth marketing seeks to maximize the lifetime value of a customer by continually finding ways to increase engagement, retention, and revenue.

Growth marketers use a variety of tactics, such as A/B testing, user segmentation, and referral programs, to identify what resonates best with their target audience and then scale those tactics for maximum impact. The ultimate goal of growth marketing is to create a sustainable, repeatable process for driving growth that can be adapted and optimized over time.