Social Media Community Manager
About the
Company
As a business investor with over fifteen years of experience, Owen has developed multiple companies to make a significant impact on their industries. However, his influence goes beyond that of an investor.
He transforms businesses from within through business innovation, corporate strategy, and market growth strategies. The focus is to generate dependable, long-term, and scalable success.
Role Description
You will be responsible for building and maintaining an engaged and thriving online community across various social media platforms. They will be the brand’s voice, fostering meaningful interactions with followers, customers, and potential clients. Your primary goal will be to cultivate a positive and loyal community that enhances brand awareness, drives engagement, and fosters customer loyalty.
Objectives
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Develop and implement social media strategies to grow the brand’s online presence and community engagement.
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Collaborate with the marketing team to align social media efforts with broader marketing goals and campaigns.
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Research and stay up to date with industry trends and best practices in community management and social media.
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Create compelling and relevant content for social media platforms.
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Schedule and publish content across different social media channels to maintain a consistent presence and maximize reach.
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Monitor and respond to user-generated content (comments, messages, mentions) promptly and in a personable and helpful manner.
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Proactively engage with followers, customers, and prospects to build strong relationships and foster a sense of community around the brand.
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Initiate and participate in conversations, discussions, and user-generated content to keep the community engaged and active.
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Handle customer inquiries, complaints, and issues professionally, providing timely and appropriate responses or escalating them to relevant teams when necessary.
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Monitor social media channels and other online platforms for mentions of the brand, related keywords, and industry trends.
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Gather insights and feedback from the community to inform future content strategies and identify areas for improvement.
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Use social media analytics tools to track performance metrics, report on key performance indicators (KPIs), and assess the success of community engagement efforts.
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Collaborate with influencers and brand ambassadors to amplify the brand’s message and reach a wider audience.
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Identify potential brand partnerships and collaborations to expand the brand’s community and reach.
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Be prepared to handle potential social media crises, providing timely and appropriate responses to mitigate negative sentiment and maintain the brand’s reputation.
Skills & Experience
Bachelor’s in marketing and communications, or a related field.
Proven experience in social media management and community engagement for brands or organizations.
Proficiency in using social media management tools and analytics platforms.
Competencies
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Excellent English written and verbal communication skills with a strong understanding of social media etiquette.
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Ability to think creatively and strategically to develop engaging and relevant content.
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Strong organizational skills and the ability to multitask and prioritize tasks effectively.
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A passion for social media and a deep understanding of various social media platforms, their audiences, and best practices.
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Flexibility to adapt to changing trends and algorithms in the social media landscape.